TAG Heuer, founded in 1860, is a luxury Swiss watch brand owned by the LVMH group.

The ad was created by IREEL Studios in 2013, meaning TAG Heuer has a long history, and each accessory is crafted by the Masters, from tradition to modern one go. But to tell the truth, although the advertising creativity is very good, but the final implementation effect is not too stunning feeling, especially the drop version, is simply too rugged ah! Compared to the advertising film, the behind-the-scenes tweet is the production of a very careful, but also specially added a lot of tracking elements.